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    Leadership

    Meet the Founder.

    Joachim Urio, Founder & CEO of Evenor Holdings

    Joachim Urio

    Founder & Chief Executive Officer

    Cape Town, South Africa

    A note from the founder

    "Africa does not need to be fixed. It needs to be built, with ambition equal to its potential."

    I founded Evenor Holdings in 2025 on a simple conviction: the businesses that will change daily life on this continent can be started, built and owned here, by people who understand the problems first-hand.

    We are a young company and we are proud of it. Our first ventures, Moodies and OSTO, are small, real and learning fast. Each one teaches us how to build the next, and each one is held to the same standard.

    That standard is 'Always Better'. Every product we launch and every partnership we enter should leave our customers, our partners and our communities better off than before.

    We are not here for the quick win. We are here to build lasting companies, one venture, one partnership and one better outcome at a time. If that is the kind of future you want to help build, I would like to hear from you.

    — Joachim Urio, Founder & CEO

    Governance

    How We Hold Ourselves.

    The principles that guide how Evenor Holdings is run as it grows.

    Founder-Led

    Evenor Holdings is led directly by its founder. Partners, investors and customers deal with the people who make the decisions.

    Registered & Accountable

    Evenor Holdings (Pty) Ltd is a private company incorporated in South Africa in 2025 (Reg. No. K2025/717968). We handle personal information in line with POPIA.

    Honest by Default

    We say what we are doing and how far along we are. Pilots are called pilots, plans are called plans, and we publish results only when we have them.

    Built for the Long Term

    We own and grow our ventures rather than flip them, and we judge every decision by whether it leaves people and communities better off.

    Join Us

    We are building our team. If you want to help build what comes next, we would love to hear from you.

    Written enquiries may be directed to the office of the CEO at joachim@evenor.org.

    "Whatever we put into the world should leave things better than they were."

    — Always Better